How Law Firm Blogs Attract New Clients

Author:

Aug 22

By now, you probably know that many law firms are attracting new clients by adding blogs to their websites. While that is good to know, you are probably wondering how a law firm’s blog attracts new clients. The short answer is that since blogs are constantly being updated with new content, they get more attention from search engines than websites to which content is added infrequently.

More attention from search engines translates into a higher position on the search results page when a potential client looks online for an answer to their legal question. When potential clients do research online, they usually begin with the websites that appear at the top of their search results. Sometimes, the first few websites that they click on do not answer their question, so they keep on trying until they find one that does. If your site is on the first page of search results, that potential client may very well find their way to your blog, where it is possible that they will find the answer to the legal question that they have.

So, a potential client finds an answer to their legal question on your blog. What happens next? It is possible that the potential client may click on some of the links in that blog post to read other content that could give them even more information about the question that they have. It is also possible; if you have included a clear call to action in each of your blog posts, that they will realize that they need the assistance of an attorney in order to resolve their legal issue. They might pick up the phone and call you, or they might fill out an online contact form so that you can contact them. In other words, a lead from a potential client is generated.

Once the phone rings at your office or the online contact form goes through to your email, the ball is in your court. Your law practice blog has just generated a lead, and it is up to you or others in your law practice to turn that lead into a client. Fortunately, there are things that you can do to help the process along without a hard sell. A good place to begin, since you know that the potential client has read your blog, is to listen to the particulars of their situation and then reiterate what they already know, namely, that your law practice can help them. For example, “Yes, we have experience with those types of cases”, or “Yes, we can help you with that”. This reassures the potential client that they have indeed contacted the right law practice for the job, and further builds their confidence in your law practice. At this point, you are well along the way to turning that lead into a paying client, all because your law practice has a blog that contains the answer to that potential client’s legal question.

Are you ready to start a law practice blog that will attract potential clients? For answers to your law practice blog questions, speak with an expert, not a sales representative. Call (800) 877-2776 today.

 

Comments Off on How Law Firm Blogs Attract New Clients
Filed under: Attorney Article Writing Tips | Tagged as: ,

Should Your Law Practice Have More Than One Blog?

Author:

Aug 3

The most successful law practice blogs are those which are the most focused. When a law practice blog is regularly updated with information about a single practice area, that blog quickly becomes a wealth of information that is accessible to anyone who wants to learn more about that practice area. When a potential client searches online for an answer to a legal question and they land on your law practice’s blog, they will be impressed if they find an answer to their question. They will be even more impressed if they see a collection of blog posts that focus on different aspects of the practice area which is related to their question. A focused blog shows potential clients that your law practice is the go – to law practice in your local area for people who need help with questions just like the ones that they have.

Of course, many law practices handle cases in more than one practice area. This is as common for solo practitioners as it is for small, medium, and large law firms, especially in today’s economy. In order to survive, many law practices have started taking cases that are in practice areas other than the ones that they are known for handling. While this is the reality for many law practices today, it is okay if your law practice’s website and blog or blogs do not reflect that. In fact, openly stating that your law practice will help anyone, with anything, at any time can detract from the image of specialized expertise that your law practice has worked hard to build over the years. Keeping your blog or blogs focused, on the other hand, sets you apart from the crowd by portraying your law practice as an authority on specific practice areas.

How can you reconcile your desire to attract potential clients to all of your practice areas with your knowledge that law firm blogs are more successful when they are focused on a single practice area? Add multiple blogs to your law practice website. Having multiple blogs keeps your content organized by subject area, and it also makes it easier for potential clients to locate the information that they need. If a visitor to your website can easily access all of the content that pertains to them in one place, they will get the idea that your law practice specializes in helping people just like them get the legal help that they need.

If you do decide to add multiple blogs to your law practice’s website, take care not to add too many. If you only handle cases in a particular practice area once in a while, it is best not to devote an entire blog to that practice area. While you may be knowledgeable about that practice area, there is most likely a reason why you only take on cases in that area occasionally. By adding a blog for that practice area, you not only risk diverting attention away from your other blogs, but you also risk attracting clients in that practice area. By maintaining multiple blogs for the practice areas that are truly your law practice’s main focus, you will establish that your law practice is an authority in those practice areas, and you will attract clients in those practice areas.

Are you unsure about whether you need one blog for your law practice, or multiple blogs? We are here to help you. For answers to all of your law practice blog questions, speak with an expert, not a sales representative. Call (800) 877-2776 today.

Comments Off on Should Your Law Practice Have More Than One Blog?
Filed under: Attorney Article Writing Tips | Tagged as: , ,

Start Blogging to Increase Lead Generation For Your Law Firm Business

Author:

Jul 31

Blogging has a tremendous influence on search engine optimization for your site. Results have shown it to be a key lead generating factor for new law firm businesses. More and more law firm practices are considering social media and Internet marketing strategies to generate new business rather than continuing traditional marketing ad campaigns. With the amount of information readily available and the vastness of visible online forums for prospective clients to search and access it all, it is important to realize that instead of pursuing them, it’s now more important for them to find you. Blogs make it easier for your business to have a presence in the online arena, allowing viewers and potential new clients to search and find you easier.

Many recent studies have shown that new business blogging has attributed to their overall lead generation success. Studies have also concluded that a majority of businesses believe SEO was an important factor. What does this tell us?

Companies that blog undoubtedly attract more website visitors than non-blogging companies. Blogging creates a larger audience by way of the following:

  • Search visibility. Generally speaking, blogs are configured to be search engine friendly. The more diverse content you have, by including links and commentary, and incorporating key words associated with your business and customer, the more likely you will be to attract quality search traffic.
  • Click-through traffic. Posting interesting content to your blog, relevant to your targeted visitors, gives a reason for other industry-related businesses to link to you. This is a mutually beneficial relationship for all parties involved. Sharing content and gaining site exposure, and essentially achieving greater click-through traffic will surely create a larger audience online for your business
  • Create an audience. Consistently updating the content and commentary on your blog site will not only give you a better chance of gaining new and potential visitors, but will bring readers back on a regular basis. Repeat traffic is only conducive to sites that are constantly updating their content. Keep your content fresh, so your viewership doesn’t go stale.
  • Personality makes a big difference. Creating a blog around your law firm’s culture will allow your customers to get a sense of the nature of your business personality. Visitors will be attracted to your personality, and generally, people gravitate towards what they like. This is important, as people like to have some level of awareness and comfort when deciding whom they intend to create business relationships with. It is much easier to open the door and create relationships when you are inviting and welcoming.
  • Domino effect. When you create anything interesting and cool, people tell other people about. This creates a buzz, otherwise known online as a viral effect. If you make an effort to post relevant, diverse, appealing content, there’s good chance visitors will gravitate to you and notify others to visit your site as well.
  • Gaining credibility. The more you blog and post relevant articles associated with your firm specialty, the more you develop your credibility with visitors as a reliable, authoritative source in your area of practice. Creating a great blog, and blogging consistently about particular subject matter, will allow you to become an expert in the minds of your prospective client audience.

To speak with an expert regarding all of your law firm blogging needs, call us toll free (800) 877-2776.  We look forward to assisting you with all of your blogging needs!

Comments Off on Start Blogging to Increase Lead Generation For Your Law Firm Business
Filed under: Attorney Article Writing Tips | Tagged as: , , ,