Now that you’ve created a new blog for your business, you’re probably asking yourself what happens next. The first thing likely to come to mind is how to get your blog noticed. In order to do so, you must promote your blog, so people know it exists. The easiest way to get attention for your new blog is to promote its launch. Although there are other ways to build awareness, for example optimizing your blog for search engines, the initial promotion and launch phase is critical.

There are several ways to go about promoting your new blog. However, before you announce to the world your blog is live, it’s important you consider and/or complete the following essential tasks prior to launch:

• Target Audience. Does your masthead/banner/blog name and/or title identify your blog content, making it easy for new readers to know what your blog is about? This is an important aspect of your blog, especially for first-time visitors, who are doing broad content searches on specific topics.
• Publishing Information. Is your name as publisher/author easy to identify and find on your blog? Bloggers are out there looking to gain knowledge on particular subject matter. Often times, it’s important they know who and where the information is coming from. Gauging credibility and reliability of the source plays a large role in making this determination.
• Contact Page. Does your blog have a Contact page or About page for site visitors to find and view easily if they would like additional information about you? For site visitors, making sure your blog is easy to navigate and information is easy to find is essential to avoiding a frustrated audience.
• Subscription. What are you subscription options for readers, for example RSS and/or email? Do you have them readily available for your readers? Creating a database of visitors and a point of access between them and your blog is an effective and efficient way to maintain site traffic.
• Call To Action. Does your blog have a visible ‘Call To Action’ to get more contact information from your site visitors, or to suggest they subscribe to your mailing list, get free emails, blog updates and offers?
• Social Sharing Buttons. Does your blog have social sharing buttons linked to your posts? This is a great way to link your blog and its content to other people and sites, giving your blog more exposure, and potentially increased traffic.
• Social Media Links. Is your blog linked to your other social networking profiles, such as Twitter and Facebook? Creating a network of your online presence by linking up all your social media accounts is a smart way to market your business efficiently.
• Commentary. It’s important your readers are able to interact with you and amongst themselves, which is why sharing opinions, and discussing their points of view via comments is crucial. Enabling your commentary is a must for your overall blog readership.
• Published Posts. The best way to develop and maintain blog visitors is to make sure there is something for them to read. So before actually launching your blog and creating an audience, publish at least 8-10 posts. Readers will also get a sense of your content, style, etc and know what to expect from you as an author/publisher.

Many of the above tasks can be utilized by all blogs, regardless of the phase you are in. This is not a list set out simply for launching a new blog. For those of you who own or operate a well-established blog, you can always double-check your strategies to increase subscribers and site traffic.

Call us toll free at (800) 877-2776 for more information and to speak with an expert attorney article writer regarding your blogging needs. We are here to help, so you can get started on your new blog today!