Archive for the ‘ Attorney Article Writing Tips ’ Category

Spring Clean Your Lawyer Website

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Mar 20

The sun has finally broken through those winter clouds – chicks are hatching and flower bulbs blooming. Ah, yes, spring has finally arrived – not just in the great outdoors, but in the marketing environment of websites for lawyers. That means cleaning-out old or broken links and creating fresh, new legal content because your Internet brand is just like the changing seasons: organic.

Go organic with these four tips:

1      Explore. When is the last time your lawyer website design was updated? Are your legal blogs current? Do you post 4-5 new pieces of legal content each week? Do you set aside a scheduled time to complete blogs and other updates to your site? Have you posted any of your legal blogs on a prestigious site? Did you link them back to your site? Has your law practice grown? Is it time to add a partner? Is it time to tell legal consumers about any awesome changes in your law practice? Now’s the time to plant the SEO seeds to grow your client-base. Each asset newly created to enhance your Internet brand is an investment.

 

2      Reevaluate. Give thoughtful consideration to your current search engine optimization (SEO) strategy – are your keywords still dominating the ranks and drawing in legal consumers, or has traffic slowed-down? Has the focus of your law practice shifted, of has your location changed or expanded, changing the landscape for the demographic of legal consumers you want to reach? What about the competition? Have they changed their lawyer website in any way? You’ve got to turn-over the online dirt in order to grow your Internet brand.

 

3      Speak-up. Promoting your Internet brand is critical to law practice growth here in the 21st century, because your lawyer website is inextricably linked to your bricks-and-mortar law practice. Volunteering to speak at your local Chamber of Commerce or regular meetings of a civic organization brings positive recognition to both your online and offline presence. Have you written a recent legal blog on a timely issue that would be of interest to your audience? Direct attendees to your website and the legal blog you’ve referenced for additional information. You’ll be pleasantly surprised at the number of legal consumers, and prospective client converts this little bit of fertilizer can produce.

 

4      Newsworthiness. A trustworthy Internet brand is a newsworthy asset. Have you recently completed a continuing legal education (CLE) seminar? Did the partners vote to promote a member of your ranks? Is there a new employee on the office? Does that new employee bring a unique talent to the mix? Share this information with your television, radio, and newspaper marketing area and post it to your lawyer website. Then network-it, linking your news from their site to yours! The relationship between legal consumers and your Internet brand is something that must be nurtured. If done well, you can count on a bountiful yield in the way of prospective clients contacting your offline office.

 

SEO to grow

Lawyer Success, Inc. has the tools, professional experts, no-obligation strategies to develop competitive SEO strategy and grow the client-base for your law practice. Our Free, No Risk lawyer website design conserves valuable time that you’d rather devote to the practice of law. Your SEO and lawyer website design are customized and guaranteed to get your Internet brand noticed!

Free Advice Hotline – Call (769) 218-6099

Legal Content Writers
P.O. Box 1926
Brandon, MS 39043
Tel. (769) 218-6099
Fax (662) 510-0159

Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.

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Attorney Article Writer Discusses How to Get Your New Legal Blog Noticed

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Jan 22

Now that you’ve created a new blog for your business, you’re probably asking yourself what happens next. The first thing likely to come to mind is how to get your blog noticed. In order to do so, you must promote your blog, so people know it exists. The easiest way to get attention for your new blog is to promote its launch. Although there are other ways to build awareness, for example optimizing your blog for search engines, the initial promotion and launch phase is critical.

There are several ways to go about promoting your new blog. However, before you announce to the world your blog is live, it’s important you consider and/or complete the following essential tasks prior to launch:

  • Target Audience. Does your masthead/banner/blog name and/or title identify your blog content, making it easy for new readers to know what your blog is about? This is an important aspect of your blog, especially for first-time visitors, who are doing broad content searches on specific topics.
  • Publishing Information. Is your name as publisher/author easy to identify and find on your blog? Bloggers are out there looking to gain knowledge on particular subject matter. Often times, it’s important they know who and where the information is coming from. Gauging credibility and reliability of the source plays a large role in making this determination.
  • Contact Page. Does your blog have a Contact page or About page for site visitors to find and view easily if they would like additional information about you? For site visitors, making sure your blog is easy to navigate and information is easy to find is essential to avoiding a frustrated audience.
  • Subscription. What are you subscription options for readers, for example RSS and/or email? Do you have them readily available for your readers? Creating a database of visitors and a point of access between them and your blog is an effective and efficient way to maintain site traffic.
  • Call To Action. Does your blog have a visible ‘Call To Action’ to get more contact information from your site visitors, or to suggest they subscribe to your mailing list, get free emails, blog updates and offers?
  • Social Sharing Buttons. Does your blog have social sharing buttons linked to your posts? This is a great way to link your blog and its content to other people and sites, giving your blog more exposure, and potentially increased traffic.
  • Social Media Links. Is your blog linked to your other social networking profiles, such as Twitter and Facebook? Creating a network of your online presence by linking up all your social media accounts is a smart way to market your business efficiently.
  • Commentary. It’s important your readers are able to interact with you and amongst themselves, which is why sharing opinions, and discussing their points of view via comments is crucial. Enabling your commentary is a must for your overall blog readership.
  • Published Posts. The best way to develop and maintain blog visitors is to make sure there is something for them to read. So before actually launching your blog and creating an audience, publish at least 8-10 posts. Readers will also get a sense of your content, style, etc and know what to expect from you as an author/publisher.

Many of the above tasks can be utilized by all blogs, regardless of the phase you are in. This is not a list set out simply for launching a new blog. For those of you who own or operate a well-established blog, you can always double-check your strategies to increase subscribers and site traffic.

Call us toll free at (800) 877-2776 for more information and to speak with an expert attorney article writer regarding your blogging needs. We are here to help, so you can get started on your new blog today!

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How to Choose Blog Post Topics That Attract Clients to Your Legal Blog

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Aug 23

Many lawyers choose topics for their blog posts based upon what they know. For example, you might know that one of the laws in your practice area is changing, and you may write a post or series of posts discussing the changes that are going to be made along with what the impact of those changes are likely to be. Perhaps your law practice just won a major victory for a client and you write a post about that. The aforementioned topics, while par for the course for law practice blogs, are certainly on topic. Unfortunately, they do not always grab the attention of the people whom you most want to read your blog – potential clients.

You can certainly still include posts on your blog about the aforementioned topics because they are of interest to you and to others in the legal profession, but be sure to mix in a heavy portion of posts that are of interest to potential clients. To determine what kinds of blog posts your potential clients would be interested in reading, all you have to do is think like a client. Clients call or email your law practice every day looking for answers to legal questions – what kinds of things are they asking about? These are precisely the kinds of things that make for excellent blog posts, blog posts that contain information that is helpful to potential clients and that let potential clients know that you are an authority on the things that matter to them.

For example, if you are an attorney who practices family law, potential clients may want to know how they should discuss their divorce with their children. A blog post that offers helpful suggestions as well as a list of resources for additional reading lets potential clients know that you are there to help them not only negotiate a favorable divorce settlement, but to guide them through the process and help them to manage the impact of their divorce on various aspects of their life. A personal injury attorney who specializes in car accidents could offer potential clients tips for dealing with insurance company adjusters. A post containing that information lets potential clients know that you are on their side, and looking out for their best interest before they have even contacted you about their case or retained you to represent them.

Potential clients take to the internet in order to look for information that is relevant to them. If the posts on your law practice’s blog answer questions for which your potential clients need answers and discuss topics that have a direct impact on their lives, they will read your blog post when it shows up in their search results. What’s more, they may return to your blog from time to time to see what other useful information you have written just for them. If they need a lawyer right now, they might call you. If they came across your blog when, say, they were contemplating a divorce or a bankruptcy, they just might contact you when it is time to take the plunge.

Now that you know what your clients want to read about, why not add a blog to your law practice’s website. For answers to all of your law practice blogging questions, speak with an expert not a sales representative. Call (800) 877-2776 today.

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How Law Firm Blogs Attract New Clients

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Aug 22

By now, you probably know that many law firms are attracting new clients by adding blogs to their websites. While that is good to know, you are probably wondering how a law firm’s blog attracts new clients. The short answer is that since blogs are constantly being updated with new content, they get more attention from search engines than websites to which content is added infrequently.

More attention from search engines translates into a higher position on the search results page when a potential client looks online for an answer to their legal question. When potential clients do research online, they usually begin with the websites that appear at the top of their search results. Sometimes, the first few websites that they click on do not answer their question, so they keep on trying until they find one that does. If your site is on the first page of search results, that potential client may very well find their way to your blog, where it is possible that they will find the answer to the legal question that they have.

So, a potential client finds an answer to their legal question on your blog. What happens next? It is possible that the potential client may click on some of the links in that blog post to read other content that could give them even more information about the question that they have. It is also possible; if you have included a clear call to action in each of your blog posts, that they will realize that they need the assistance of an attorney in order to resolve their legal issue. They might pick up the phone and call you, or they might fill out an online contact form so that you can contact them. In other words, a lead from a potential client is generated.

Once the phone rings at your office or the online contact form goes through to your email, the ball is in your court. Your law practice blog has just generated a lead, and it is up to you or others in your law practice to turn that lead into a client. Fortunately, there are things that you can do to help the process along without a hard sell. A good place to begin, since you know that the potential client has read your blog, is to listen to the particulars of their situation and then reiterate what they already know, namely, that your law practice can help them. For example, “Yes, we have experience with those types of cases”, or “Yes, we can help you with that”. This reassures the potential client that they have indeed contacted the right law practice for the job, and further builds their confidence in your law practice. At this point, you are well along the way to turning that lead into a paying client, all because your law practice has a blog that contains the answer to that potential client’s legal question.

Are you ready to start a law practice blog that will attract potential clients? For answers to your law practice blog questions, speak with an expert, not a sales representative. Call (800) 877-2776 today.

 

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Should Your Law Practice Have More Than One Blog?

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Aug 3

The most successful law practice blogs are those which are the most focused. When a law practice blog is regularly updated with information about a single practice area, that blog quickly becomes a wealth of information that is accessible to anyone who wants to learn more about that practice area. When a potential client searches online for an answer to a legal question and they land on your law practice’s blog, they will be impressed if they find an answer to their question. They will be even more impressed if they see a collection of blog posts that focus on different aspects of the practice area which is related to their question. A focused blog shows potential clients that your law practice is the go – to law practice in your local area for people who need help with questions just like the ones that they have.

Of course, many law practices handle cases in more than one practice area. This is as common for solo practitioners as it is for small, medium, and large law firms, especially in today’s economy. In order to survive, many law practices have started taking cases that are in practice areas other than the ones that they are known for handling. While this is the reality for many law practices today, it is okay if your law practice’s website and blog or blogs do not reflect that. In fact, openly stating that your law practice will help anyone, with anything, at any time can detract from the image of specialized expertise that your law practice has worked hard to build over the years. Keeping your blog or blogs focused, on the other hand, sets you apart from the crowd by portraying your law practice as an authority on specific practice areas.

How can you reconcile your desire to attract potential clients to all of your practice areas with your knowledge that law firm blogs are more successful when they are focused on a single practice area? Add multiple blogs to your law practice website. Having multiple blogs keeps your content organized by subject area, and it also makes it easier for potential clients to locate the information that they need. If a visitor to your website can easily access all of the content that pertains to them in one place, they will get the idea that your law practice specializes in helping people just like them get the legal help that they need.

If you do decide to add multiple blogs to your law practice’s website, take care not to add too many. If you only handle cases in a particular practice area once in a while, it is best not to devote an entire blog to that practice area. While you may be knowledgeable about that practice area, there is most likely a reason why you only take on cases in that area occasionally. By adding a blog for that practice area, you not only risk diverting attention away from your other blogs, but you also risk attracting clients in that practice area. By maintaining multiple blogs for the practice areas that are truly your law practice’s main focus, you will establish that your law practice is an authority in those practice areas, and you will attract clients in those practice areas.

Are you unsure about whether you need one blog for your law practice, or multiple blogs? We are here to help you. For answers to all of your law practice blog questions, speak with an expert, not a sales representative. Call (800) 877-2776 today.

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Start Blogging to Increase Lead Generation For Your Law Firm Business

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Jul 31

Blogging has a tremendous influence on search engine optimization for your site. Results have shown it to be a key lead generating factor for new law firm businesses. More and more law firm practices are considering social media and Internet marketing strategies to generate new business rather than continuing traditional marketing ad campaigns. With the amount of information readily available and the vastness of visible online forums for prospective clients to search and access it all, it is important to realize that instead of pursuing them, it’s now more important for them to find you. Blogs make it easier for your business to have a presence in the online arena, allowing viewers and potential new clients to search and find you easier.

Many recent studies have shown that new business blogging has attributed to their overall lead generation success. Studies have also concluded that a majority of businesses believe SEO was an important factor. What does this tell us?

Companies that blog undoubtedly attract more website visitors than non-blogging companies. Blogging creates a larger audience by way of the following:

  • Search visibility. Generally speaking, blogs are configured to be search engine friendly. The more diverse content you have, by including links and commentary, and incorporating key words associated with your business and customer, the more likely you will be to attract quality search traffic.
  • Click-through traffic. Posting interesting content to your blog, relevant to your targeted visitors, gives a reason for other industry-related businesses to link to you. This is a mutually beneficial relationship for all parties involved. Sharing content and gaining site exposure, and essentially achieving greater click-through traffic will surely create a larger audience online for your business
  • Create an audience. Consistently updating the content and commentary on your blog site will not only give you a better chance of gaining new and potential visitors, but will bring readers back on a regular basis. Repeat traffic is only conducive to sites that are constantly updating their content. Keep your content fresh, so your viewership doesn’t go stale.
  • Personality makes a big difference. Creating a blog around your law firm’s culture will allow your customers to get a sense of the nature of your business personality. Visitors will be attracted to your personality, and generally, people gravitate towards what they like. This is important, as people like to have some level of awareness and comfort when deciding whom they intend to create business relationships with. It is much easier to open the door and create relationships when you are inviting and welcoming.
  • Domino effect. When you create anything interesting and cool, people tell other people about. This creates a buzz, otherwise known online as a viral effect. If you make an effort to post relevant, diverse, appealing content, there’s good chance visitors will gravitate to you and notify others to visit your site as well.
  • Gaining credibility. The more you blog and post relevant articles associated with your firm specialty, the more you develop your credibility with visitors as a reliable, authoritative source in your area of practice. Creating a great blog, and blogging consistently about particular subject matter, will allow you to become an expert in the minds of your prospective client audience.

To speak with an expert regarding all of your law firm blogging needs, call us toll free (800) 877-2776.  We look forward to assisting you with all of your blogging needs!

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