Spring Clean Your Lawyer Website

Author:

Mar 20

The sun has finally broken through those winter clouds – chicks are hatching and flower bulbs blooming. Ah, yes, spring has finally arrived – not just in the great outdoors, but in the marketing environment of websites for lawyers. That means cleaning-out old or broken links and creating fresh, new legal content because your Internet brand is just like the changing seasons: organic.

Go organic with these four tips:

1      Explore. When is the last time your lawyer website design was updated? Are your legal blogs current? Do you post 4-5 new pieces of legal content each week? Do you set aside a scheduled time to complete blogs and other updates to your site? Have you posted any of your legal blogs on a prestigious site? Did you link them back to your site? Has your law practice grown? Is it time to add a partner? Is it time to tell legal consumers about any awesome changes in your law practice? Now’s the time to plant the SEO seeds to grow your client-base. Each asset newly created to enhance your Internet brand is an investment.

 

2      Reevaluate. Give thoughtful consideration to your current search engine optimization (SEO) strategy – are your keywords still dominating the ranks and drawing in legal consumers, or has traffic slowed-down? Has the focus of your law practice shifted, of has your location changed or expanded, changing the landscape for the demographic of legal consumers you want to reach? What about the competition? Have they changed their lawyer website in any way? You’ve got to turn-over the online dirt in order to grow your Internet brand.

 

3      Speak-up. Promoting your Internet brand is critical to law practice growth here in the 21st century, because your lawyer website is inextricably linked to your bricks-and-mortar law practice. Volunteering to speak at your local Chamber of Commerce or regular meetings of a civic organization brings positive recognition to both your online and offline presence. Have you written a recent legal blog on a timely issue that would be of interest to your audience? Direct attendees to your website and the legal blog you’ve referenced for additional information. You’ll be pleasantly surprised at the number of legal consumers, and prospective client converts this little bit of fertilizer can produce.

 

4      Newsworthiness. A trustworthy Internet brand is a newsworthy asset. Have you recently completed a continuing legal education (CLE) seminar? Did the partners vote to promote a member of your ranks? Is there a new employee on the office? Does that new employee bring a unique talent to the mix? Share this information with your television, radio, and newspaper marketing area and post it to your lawyer website. Then network-it, linking your news from their site to yours! The relationship between legal consumers and your Internet brand is something that must be nurtured. If done well, you can count on a bountiful yield in the way of prospective clients contacting your offline office.

 

SEO to grow

Lawyer Success, Inc. has the tools, professional experts, no-obligation strategies to develop competitive SEO strategy and grow the client-base for your law practice. Our Free, No Risk lawyer website design conserves valuable time that you’d rather devote to the practice of law. Your SEO and lawyer website design are customized and guaranteed to get your Internet brand noticed!

Free Advice Hotline – Call (769) 218-6099

Legal Content Writers
P.O. Box 1926
Brandon, MS 39043
Tel. (769) 218-6099
Fax (662) 510-0159

Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.

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Start Blogging to Increase Lead Generation For Your Law Firm Business

Author:

Jul 31

Blogging has a tremendous influence on search engine optimization for your site. Results have shown it to be a key lead generating factor for new law firm businesses. More and more law firm practices are considering social media and Internet marketing strategies to generate new business rather than continuing traditional marketing ad campaigns. With the amount of information readily available and the vastness of visible online forums for prospective clients to search and access it all, it is important to realize that instead of pursuing them, it’s now more important for them to find you. Blogs make it easier for your business to have a presence in the online arena, allowing viewers and potential new clients to search and find you easier.

Many recent studies have shown that new business blogging has attributed to their overall lead generation success. Studies have also concluded that a majority of businesses believe SEO was an important factor. What does this tell us?

Companies that blog undoubtedly attract more website visitors than non-blogging companies. Blogging creates a larger audience by way of the following:

  • Search visibility. Generally speaking, blogs are configured to be search engine friendly. The more diverse content you have, by including links and commentary, and incorporating key words associated with your business and customer, the more likely you will be to attract quality search traffic.
  • Click-through traffic. Posting interesting content to your blog, relevant to your targeted visitors, gives a reason for other industry-related businesses to link to you. This is a mutually beneficial relationship for all parties involved. Sharing content and gaining site exposure, and essentially achieving greater click-through traffic will surely create a larger audience online for your business
  • Create an audience. Consistently updating the content and commentary on your blog site will not only give you a better chance of gaining new and potential visitors, but will bring readers back on a regular basis. Repeat traffic is only conducive to sites that are constantly updating their content. Keep your content fresh, so your viewership doesn’t go stale.
  • Personality makes a big difference. Creating a blog around your law firm’s culture will allow your customers to get a sense of the nature of your business personality. Visitors will be attracted to your personality, and generally, people gravitate towards what they like. This is important, as people like to have some level of awareness and comfort when deciding whom they intend to create business relationships with. It is much easier to open the door and create relationships when you are inviting and welcoming.
  • Domino effect. When you create anything interesting and cool, people tell other people about. This creates a buzz, otherwise known online as a viral effect. If you make an effort to post relevant, diverse, appealing content, there’s good chance visitors will gravitate to you and notify others to visit your site as well.
  • Gaining credibility. The more you blog and post relevant articles associated with your firm specialty, the more you develop your credibility with visitors as a reliable, authoritative source in your area of practice. Creating a great blog, and blogging consistently about particular subject matter, will allow you to become an expert in the minds of your prospective client audience.

To speak with an expert regarding all of your law firm blogging needs, call us toll free (800) 877-2776.  We look forward to assisting you with all of your blogging needs!

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