By now, you probably know that many law firms are attracting new clients by adding blogs to their websites. While that is good to know, you are probably wondering how a law firm’s blog attracts new clients. The short answer is that since blogs are constantly being updated with new content, they get more attention from search engines than websites to which content is added infrequently.

More attention from search engines translates into a higher position on the search results page when a potential client looks online for an answer to their legal question. When potential clients do research online, they usually begin with the websites that appear at the top of their search results. Sometimes, the first few websites that they click on do not answer their question, so they keep on trying until they find one that does. If your site is on the first page of search results, that potential client may very well find their way to your blog, where it is possible that they will find the answer to the legal question that they have.

So, a potential client finds an answer to their legal question on your blog. What happens next? It is possible that the potential client may click on some of the links in that blog post to read other content that could give them even more information about the question that they have. It is also possible; if you have included a clear call to action in each of your blog posts, that they will realize that they need the assistance of an attorney in order to resolve their legal issue. They might pick up the phone and call you, or they might fill out an online contact form so that you can contact them. In other words, a lead from a potential client is generated.

Once the phone rings at your office or the online contact form goes through to your email, the ball is in your court. Your law practice blog has just generated a lead, and it is up to you or others in your law practice to turn that lead into a client. Fortunately, there are things that you can do to help the process along without a hard sell. A good place to begin, since you know that the potential client has read your blog, is to listen to the particulars of their situation and then reiterate what they already know, namely, that your law practice can help them. For example, “Yes, we have experience with those types of cases”, or “Yes, we can help you with that”. This reassures the potential client that they have indeed contacted the right law practice for the job, and further builds their confidence in your law practice. At this point, you are well along the way to turning that lead into a paying client, all because your law practice has a blog that contains the answer to that potential client’s legal question.

Are you ready to start a law practice blog that will attract potential clients? For answers to your law practice blog questions, speak with an expert, not a sales representative. Call (800) 877-2776 today.