Many lawyers choose topics for their blog posts based upon what they know. For example, you might know that one of the laws in your practice area is changing, and you may write a post or series of posts discussing the changes that are going to be made along with what the impact of those changes are likely to be. Perhaps your law practice just won a major victory for a client and you write a post about that. The aforementioned topics, while par for the course for law practice blogs, are certainly on topic. Unfortunately, they do not always grab the attention of the people whom you most want to read your blog – potential clients.

You can certainly still include posts on your blog about the aforementioned topics because they are of interest to you and to others in the legal profession, but be sure to mix in a heavy portion of posts that are of interest to potential clients. To determine what kinds of blog posts your potential clients would be interested in reading, all you have to do is think like a client. Clients call or email your law practice every day looking for answers to legal questions – what kinds of things are they asking about? These are precisely the kinds of things that make for excellent blog posts, blog posts that contain information that is helpful to potential clients and that let potential clients know that you are an authority on the things that matter to them.

For example, if you are an attorney who practices family law, potential clients may want to know how they should discuss their divorce with their children. A blog post that offers helpful suggestions as well as a list of resources for additional reading lets potential clients know that you are there to help them not only negotiate a favorable divorce settlement, but to guide them through the process and help them to manage the impact of their divorce on various aspects of their life. A personal injury attorney who specializes in car accidents could offer potential clients tips for dealing with insurance company adjusters. A post containing that information lets potential clients know that you are on their side, and looking out for their best interest before they have even contacted you about their case or retained you to represent them.

Potential clients take to the internet in order to look for information that is relevant to them. If the posts on your law practice’s blog answer questions for which your potential clients need answers and discuss topics that have a direct impact on their lives, they will read your blog post when it shows up in their search results. What’s more, they may return to your blog from time to time to see what other useful information you have written just for them. If they need a lawyer right now, they might call you. If they came across your blog when, say, they were contemplating a divorce or a bankruptcy, they just might contact you when it is time to take the plunge.

Now that you know what your clients want to read about, why not add a blog to your law practice’s website. For answers to all of your law practice blogging questions, speak with an expert not a sales representative. Call (800) 877-2776 today.