The most successful law practice blogs are those which are the most focused. When a law practice blog is regularly updated with information about a single practice area, that blog quickly becomes a wealth of information that is accessible to anyone who wants to learn more about that practice area. When a potential client searches online for an answer to a legal question and they land on your law practice’s blog, they will be impressed if they find an answer to their question. They will be even more impressed if they see a collection of blog posts that focus on different aspects of the practice area which is related to their question. A focused blog shows potential clients that your law practice is the go – to law practice in your local area for people who need help with questions just like the ones that they have.

Of course, many law practices handle cases in more than one practice area. This is as common for solo practitioners as it is for small, medium, and large law firms, especially in today’s economy. In order to survive, many law practices have started taking cases that are in practice areas other than the ones that they are known for handling. While this is the reality for many law practices today, it is okay if your law practice’s website and blog or blogs do not reflect that. In fact, openly stating that your law practice will help anyone, with anything, at any time can detract from the image of specialized expertise that your law practice has worked hard to build over the years. Keeping your blog or blogs focused, on the other hand, sets you apart from the crowd by portraying your law practice as an authority on specific practice areas.

How can you reconcile your desire to attract potential clients to all of your practice areas with your knowledge that law firm blogs are more successful when they are focused on a single practice area? Add multiple blogs to your law practice website. Having multiple blogs keeps your content organized by subject area, and it also makes it easier for potential clients to locate the information that they need. If a visitor to your website can easily access all of the content that pertains to them in one place, they will get the idea that your law practice specializes in helping people just like them get the legal help that they need.

If you do decide to add multiple blogs to your law practice’s website, take care not to add too many. If you only handle cases in a particular practice area once in a while, it is best not to devote an entire blog to that practice area. While you may be knowledgeable about that practice area, there is most likely a reason why you only take on cases in that area occasionally. By adding a blog for that practice area, you not only risk diverting attention away from your other blogs, but you also risk attracting clients in that practice area. By maintaining multiple blogs for the practice areas that are truly your law practice’s main focus, you will establish that your law practice is an authority in those practice areas, and you will attract clients in those practice areas.

Are you unsure about whether you need one blog for your law practice, or multiple blogs? We are here to help you. For answers to all of your law practice blog questions, speak with an expert, not a sales representative. Call (800) 877-2776 today.