The sun has finally broken through those winter clouds – chicks are hatching and flower bulbs blooming. Ah, yes, spring has finally arrived – not just in the great outdoors, but in the marketing environment of websites for lawyers. That means cleaning-out old or broken links and creating fresh, new legal content because your Internet brand is just like the changing seasons: organic.

Go organic with these four tips:

1      Explore. When is the last time your lawyer website design was updated? Are your legal blogs current? Do you post 4-5 new pieces of legal content each week? Do you set aside a scheduled time to complete blogs and other updates to your site? Have you posted any of your legal blogs on a prestigious site? Did you link them back to your site? Has your law practice grown? Is it time to add a partner? Is it time to tell legal consumers about any awesome changes in your law practice? Now’s the time to plant the SEO seeds to grow your client-base. Each asset newly created to enhance your Internet brand is an investment.

 

2      Reevaluate. Give thoughtful consideration to your current search engine optimization (SEO) strategy – are your keywords still dominating the ranks and drawing in legal consumers, or has traffic slowed-down? Has the focus of your law practice shifted, of has your location changed or expanded, changing the landscape for the demographic of legal consumers you want to reach? What about the competition? Have they changed their lawyer website in any way? You’ve got to turn-over the online dirt in order to grow your Internet brand.

 

3      Speak-up. Promoting your Internet brand is critical to law practice growth here in the 21st century, because your lawyer website is inextricably linked to your bricks-and-mortar law practice. Volunteering to speak at your local Chamber of Commerce or regular meetings of a civic organization brings positive recognition to both your online and offline presence. Have you written a recent legal blog on a timely issue that would be of interest to your audience? Direct attendees to your website and the legal blog you’ve referenced for additional information. You’ll be pleasantly surprised at the number of legal consumers, and prospective client converts this little bit of fertilizer can produce.

 

4      Newsworthiness. A trustworthy Internet brand is a newsworthy asset. Have you recently completed a continuing legal education (CLE) seminar? Did the partners vote to promote a member of your ranks? Is there a new employee on the office? Does that new employee bring a unique talent to the mix? Share this information with your television, radio, and newspaper marketing area and post it to your lawyer website. Then network-it, linking your news from their site to yours! The relationship between legal consumers and your Internet brand is something that must be nurtured. If done well, you can count on a bountiful yield in the way of prospective clients contacting your offline office.

 

SEO to grow

Lawyer Success, Inc. has the tools, professional experts, no-obligation strategies to develop competitive SEO strategy and grow the client-base for your law practice. Our Free, No Risk lawyer website design conserves valuable time that you’d rather devote to the practice of law. Your SEO and lawyer website design are customized and guaranteed to get your Internet brand noticed!

Free Advice Hotline – Call (769) 218-6099

Legal Content Writers
P.O. Box 1926
Brandon, MS 39043
Tel. (769) 218-6099
Fax (662) 510-0159

Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.