Blogging has a tremendous influence on search engine optimization for your site. Results have shown it to be a key lead generating factor for new law firm businesses. More and more law firm practices are considering social media and Internet marketing strategies to generate new business rather than continuing traditional marketing ad campaigns. With the amount of information readily available and the vastness of visible online forums for prospective clients to search and access it all, it is important to realize that instead of pursuing them, it’s now more important for them to find you. Blogs make it easier for your business to have a presence in the online arena, allowing viewers and potential new clients to search and find you easier.

Many recent studies have shown that new business blogging has attributed to their overall lead generation success. Studies have also concluded that a majority of businesses believe SEO was an important factor. What does this tell us?

Companies that blog undoubtedly attract more website visitors than non-blogging companies. Blogging creates a larger audience by way of the following:

• Search visibility. Generally speaking, blogs are configured to be search engine friendly. The more diverse content you have, by including links and commentary, and incorporating key words associated with your business and customer, the more likely you will be to attract quality search traffic.

• Click-through traffic. Posting interesting content to your blog, relevant to your targeted visitors, gives a reason for other industry-related businesses to link to you. This is a mutually beneficial relationship for all parties involved. Sharing content and gaining site exposure, and essentially achieving greater click-through traffic will surely create a larger audience online for your business

• Create an audience. Consistently updating the content and commentary on your blog site will not only give you a better chance of gaining new and potential visitors, but will bring readers back on a regular basis. Repeat traffic is only conducive to sites that are constantly updating their content. Keep your content fresh, so your viewership doesn’t go stale.

• Personality makes a big difference. Creating a blog around your law firm’s culture will allow your customers to get a sense of the nature of your business personality. Visitors will be attracted to your personality, and generally, people gravitate towards what they like. This is important, as people like to have some level of awareness and comfort when deciding whom they intend to create business relationships with. It is much easier to open the door and create relationships when you are inviting and welcoming.

• Domino effect. When you create anything interesting and cool, people tell other people about. This creates a buzz, otherwise known online as a viral effect. If you make an effort to post relevant, diverse, appealing content, there’s good chance visitors will gravitate to you and notify others to visit your site as well.

• Gaining credibility. The more you blog and post relevant articles associated with your firm specialty, the more you develop your credibility with visitors as a reliable, authoritative source in your area of practice. Creating a great blog, and blogging consistently about particular subject matter, will allow you to become an expert in the minds of your prospective client audience.

To speak with an expert regarding all of your law firm blogging needs, call us toll free (800) 877-2776.  We look forward to assisting you with all of your blogging needs!